FRANCHISE HERALD
Tuesday July 16, 2019

updated - July 16, 2019 Tuesday EDT

Burger King Expanding into Sasol Gas Stations in South Africa

Aug 01, 2013 12:33 PM EDT | By Staff Reporter
Tags
Burger King, South Africa, expansion, Sasol
Close
Burger King
Burger King is coming to Paris France's Saint Lazare Dec. 17. (Not Pictured)(Photo : Reuters)

Burger King is expanding after sealing an exclusive agreement with Sasol gas stations in South Africa to develop the brand across the country.

As part of the deal, Burger King South Africa will open stores within Sasol's national gas retail chain and will include company-owned outlets, as well as awarding franchising opportunities to current and potential Sasol franchisees. The group launched locally in May and opened a flagship restaurant in Cape Town.

"The agreement with Sasol allows us to position our brand across new channels and therefore expand our number of guests and restaurants in South Africa, as well as offering a new way of enjoying our products to clients across the country," Burger King president for Europe, the Middle East and Africa, Jose Cil, said in a statement on Monday.

It also supports the company's expansion plans. "Partnering with Sasol supports our rapid expansion plans and will enable us to increase our growth potential in South Africa in the next few years," said Burger King South Africa CEO Jaye Sinclair.

Burger King South Africa, CEO Jaye Sinclair, adds that the deal supports the company's growth strategy.

"Partnering with Sasol supports our rapid expansion plans and will enable us to increase our growth potential in South Africa over the next few years. The national roll-out will commence towards the end of 2013 and will further enhance our job creation initiative," Sinclair noted.

Burger King South Africa was formed as a joint initiative between Burger King Worldwide and Western Cape-based gaming and leisure firm Grand Parade Investments.

Partnering fuel retail groups and QSR brands is an increasingly common international practice as it offers both parties a point of differentiation and competitive advantage, according to Grand Parade Investments chairperson, Hassen Adams.

Get the Most Popular Franchiseherald Stories in a Weekly Newsletter
© 2015 Franchise Herald. All rights reserved.

Related Articles

Connect With Franchise News

Email Newsletter

TOP 10 FRANCHISES OF 2019

  • RANK
    FRANCHISE NAME
    STARUP COSTS
  • 1nc
    Hampton Hotels
    $3.7M - 13.52M
  • 2nc
    Subway
    $85.2K - 260.35K
  • 3up
    Jiffy Lube Int'l. Inc.
    $196.5K - 304K
  • 4down
    7-Eleven Inc.
    $30.8K - 1.64M
  • 5up
    Supercuts
    $103.55K - 196.5K
  • 6up
    Anytime Fitness
    $56.3K - 353.9K
  • 7down
    Servpro
    $133.05K - 181.45K
  • 8down
    Denny's Inc.
    $1.18M - 2.4M
  • 9down
    McDonald's
    $1M - 2.16M
  • 10down
    Pizza Hut Inc.
    $295K - 2.15M
Real Time Analytics