Thursday October 29, 2020

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Burger King Menu: Less 'Special Menus' to be Offered For Cost-Saving Measures

Oct 28, 2013 03:14 PM EDT | By Justin Stock
Burger King, Satisfries
Burger King
Burger King's improvement efforts helped it see positive numbers in the 2013 fourth fiscal quarter.(Photo : Wikimedia Commons)

Get your seasonal and limited time only menu items from Burger King while they last because the company is going to begin offering less and less of them to save money Reuters reported Monday.

"(The company is now) focused on introducing fewer, more impactful products. A good example of this is the recent launch of Satisfries," Chief Executive Daniel Schwartz said in a conference call with analysts Reuters reported.

The company is making the changes even though the new lower calorie food item brought in several customers to U.S. restaurants last week Reuters reported.  "Many of our guests have already fallen in love with new Satisfries and if you haven't tasted them, you're missing out," Alex Macedo, president of Burger King North America, Burger King Worldwide, Inc said in a statement when the fries were introducted. "We invite our guests to bring family and friends to their local Burger King restaurants over the weekend to taste Satisfries and let us know if they're as satisfied as we are."

The burger establishment also introduced a french fry burger, which consists of four fries on top of a beef patty and other hamburger toppings including tomatoes, cheese, and ketchup.

Burger King sales decreased 0.3 percent from a predicted 0.8 percent because consumers were not spending as much as they used to. Other fast food chains were also competing with prices Reuters reported. Company sales in Europe, the Middle East, and Africa increased 2.4 percent.

The company brought in $68.2 million, or 19 cents per share. This is up from $6.6 million, or two cents per share the year prior during a time period when it had hundreds of restaurants. The franchise burger chain's total sales decreased 40 percent to $275.1 million Reuters reported.

This year is proving better for the company as shares have increased 24 percent.

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