updated - September 23, 2020 Wednesday EDT
Taco Bell's new breakfast array has game-changers like the waffle taco, and A.M. crunchwrap at the chain's over 5,500 locations throughout the country according to a press release on the company's website.
The company officially launched the products and others Thursday.
Additional choices include Cinnabon Delights already out, a bacon breakfast burrito, sausage, steak and eggs burrito, an A.M. grilled taco with bacon, an A.M. grilled taco with sausage, a sausage flatbread melt, hash brown, hot coffee, and orange juice from Tropicana. The menu will be available from 7 a.m. to 11 a.m.
"Breakfast is the fastest growing day part in QSR, and until now, consumers have been stuck with the same, old breakfast sandwich choices everywhere they turn," Brian Niccol, president of Taco Bell Corp said in a statement. "We intend to break the boring breakfast routine by making mornings fun again. By reinventing the traditional tastes of breakfast in a way that only Taco Bell can, we'll give America a fresh new perspective on classic breakfast, with the value we're famous for. And we'll support it with a marketing campaign that challenges the status quo."
Taco Bell is not the only company that has made or pondered changes to its breakfast menu and the way it serves the meal.
McDonald's for one has focused on how it can offer breakfast for longer during periods during the day.
According to an AP article on ABC News.com, the fast food chain has always looked at how it can serve breakfast longer, and as of recently serve young adults in their twenties and thirties also known as millenials in order to adapt to their consumption routines, and boost sales.
The breakfast extension option could prove problematic because of the size of the kitchens at each McDonald's location. McDonald's finishes serving breakfast at 10:30 a.m. and immediately begins taking lunch orders in a custom that has led some customers to want the first meal of the day available longer.
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