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Lululemon Athletica to Go Beyond Yoga Apparel

Apr 19, 2014 11:39 AM EDT | By Justin Stock
Lululemon Athletica

More than yoga apparel is what Lululemon Athletica CEO Laurent Potdevin has planned for the retailer's future Live Trading News reported Saturday.

"Given the vastness of the market, there are many cities in which the question is not will we have a store?' but When will we have a store?" CEO Potdevin told Live Trading News. The global size of our playground is massive."

Along with extending its exercising clothing, Lululemon's plans over the next three to four years include growing and further developing the company internationally. United States development is also doable as the company has 170 locations or 66 percent of the total it can open.

"The recent success of our Go capsule, which I'm sure you've seen, speaks to the elasticity of the brand," Potdevin said in a presentation Live Trading News reported.

"This lifestyle product collection resonated with our guests exceptionally well and will become an important part of our collection." Potdevin said in the presentation Live Trading News reported.

Lululemon is one of many other retailers with the same criteria.

"Every price point and every channel, we're not alone in this market that we created," Deanne Schweitzer, senior vice president of design and creation for women's clothing at Lululemon told Live Trading News.

The company did not begin the third quarter of the 2013 fiscal year on a strong note because deliveries for its fall inventory were late due a recall. The company's signature item of Luon pants were also pulled from the shelves on March 18 after it was discovered the pants were see through. Chief product officer Sheree Waterson left in April, further hindering the company's reputation.

Potdevin took over for Christine Day who resigned from the position in June after five years according to a press release on the company's website.

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