Wednesday August 5, 2020

updated - August 5, 2020 Wednesday EDT

Editd, Makes Use of Huge Data to Introduce High Street Fashion

Sep 28, 2014 12:43 PM EDT | By Flynna Sarah Molina
data, retail, analysts, retail analytics, editd, fashion, Dairy
Retail Analytics
(Photo :

The Editd data monitoring program helped Asos' third quarter income by more than 30% in the previous year. Good enough for a brand inspired by dairy business

Geoff Watts and Julia Fowler are bringing back the times on how they got friends in Perth, Australia and how they got to where they are now. They are in a cozy studio of Hatton Garden building.

Julia, a designer, was disappointed with the business. She found out that there was shortage of factual information and usually decision making process was a bit long-winded. These issues that she pointed out resulted to numerous opportunity loss. Geoff works in a famous dairy brand. I told Julia, "in dairy business, it is totally different. We rely on metrics, to be accurate and fast."

Through that statement, the couple come up with a retail technology known as Editd. This give brands few insights as well as analysis on their performance and competitors.

Editd has been useful to retail owners, merchandisers and traders. Brands such as Gilt Groupe, Gap, Harvey Nichols, Debenhams and Asos are some of the users. These companies have been relying on the information given to them by Editd which made huge impart on their deep understanding of their business.

Using a laptop, they show samples on how the analysis is generated as well as the raw data that they collate to come up with useful data. By clicking links, the company can get leads and together with the figures given by the brand, all the data will help retailers on how to run their business efficiently.

Julia pointed out that catching up with technology and other digital system are imperative to keep the business alive and have smooth decision-making procedure. Apart from that, the data gathered from all these technological tactics online will definitely be useful to companies on how to be the leader in the market.

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