FRANCHISE HERALD
Tuesday November 12, 2019

updated - November 12, 2019 Tuesday EST

Tesco: What went Wrong

Oct 01, 2014 12:07 PM EDT | By Flynna Sarah Molina
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Tesco, retailer, supermarket, britain, uk, United Kingdom
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Tesco
(Photo : http://es.wikipedia.org/wiki/Tesco)

A bizarre pursuit of earning has hurt Britain's largest supermarket brand

The current dilemma of the company is the unusual expected profit-reached the quarter figures of what was projected for the period-that has brought Tesco forgo almost tenth of its value. It's cold welcome treatment of the new chief official Dave Lewis, who has replaced Philip Clarke, has been worse due to the inherited issues.

What seems to be wrong at Britain's largest retailer? Perhaps its the mystery of the solid foundation of the empire that is unbreakable. For a long time, anybody who made agreements with the company would pay high respect due to its efficient business system. It was all uniform-its treatment with suppliers and other partners-like other retailers, however the game was played a bit harder.

The continuous reports from the Competition Commission found the Tesco showing signs against the public interest in an industry that is focused and had too much influence to be good in retail business scene. However, the brand and other competitors were able to escape, simply because of its lenient regulation and audacity. Tesco's confidence convinced regulators, partners, government and public that the brand is doing well. When the company released its campaign, they were able too attract more consumers to shop. The early term of Leahy, Blair stated his opinion on the supermarkets giving their suppliers a tight grip. However, Leahy was still brave. The overconfidence went over board. Despite the limited UK expansion, Tesco proceed to global expansion. Although, the expansion in US went better, it turned sour in Japan and China. Tesco was known to be an ideal company, but with its current condition, investors are starting to doubt of its decision making.

Tesco tried to invest on expansion in areas that are away from metropolitan, which are badly affected by the launch of online shopping. It tried to come up with strategies to compensate the issues however, it failed to succeed the rapid growth of accessible shopping in the web.

Tesco remains to be the largest retailer in UK. However, if its current issues with its partners, odd investment strategies and poor sales performance, public will definitely withdraw its trust and confidence to the brand. Eventually, their supports will swiftly shift to its competitors.

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