Thursday April 9, 2020

updated - April 9, 2020 Thursday EDT

‘Twitter Offers’ Lets Users Avail Discounts Through Promotional Tweets

Nov 26, 2014 06:44 AM EST | By Staff Reporter
Twitter Offers, Twitter advertising
'Twitter Offers'
(Photo : Twitter)
'Twitter Offers,' Twitter's new ad campaign to link users' credit cards to their social media accounts

Twitter released a new advertising feature on Tuesday, Nov. 25 called "Twitter Offers" that lets Twitter users link their credit cards to their social media account to avail of special promo tweets from retailers.

Twitter is testing out a new feature that will allow retailers to post their promotional tweets including money-back promos for Twitter users to avail, CNET reports.

 If the deal piques a users' interest, they can click "Get offer." The money-back savings will then appear on the user's credit card statement after a few days

As an example, users could get $2 cash back when they spend $5 or more at a certain coffee shop by presenting the credit card at that coffee shop. After they spend your money via your card, they get the money back as noted on their statement.

However, in order to get the exclusive deals, the user must share their card information on Twitter, which raises concerns from people whether it would be safe.

On that note, Twitter clarified that users' credit or debit card credentials would be "encrypted and safely stored." If they remain hesitant, they can opt to disconnect their social media accounts to their credit/debit card at any point in the process.

As of the moment, Twitter Offers is only available in the U.S. and have already partnered with several brands just in time for the holiday season.

"As we continue to learn and improve based on the experience of our advertisers and users, we'll make this feature available for more advertisers," Twitter said.

Meanwhile, Twitter ventured into the mobile payments market during the holiday season last year when it allowed American Express cardholders to avail product discounts by syncing their social media accounts with their credit card and having them "pay by American Express- approved hashtags."

The social media giant also paired with Starbucks for a special "tweet a coffee" promotion wherein users type in "@tweetacoffee to @insertnamehere" to send a $5 gift card to that specific person.

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