FRANCHISE HERALD
Thursday February 20, 2020

updated - February 20, 2020 Thursday EST

Luxottica, Google Glass to Collaborate on Next Connected Eyewear

Mar 25, 2014 02:31 PM EDT | By Justin Stock
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Luxottica, Google Glass, Ray Bans, connected eyewear
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Connected eyewear will soon be further expanded to Ray Bans and Oakley sunglasses when Luxottica, and Google collaborate on a new endeavor to help outline, create, and produce the latest kind of technological glasses.

"We live in a world where technological innovation has dramatically changed the way in which we communicate and interact in everything that we do," Luxottica said in a statement on their website.

"More importantly, we have come to a point where we now have both a technology push and a consumer pull for wearable technology products and applications. Seeing such a future, over the last years, Luxottica invested heavily in building-out our technology platforms and digital solutions to combine with our products excellence. We believe that a strategic partnership with a leading player like Google is the ideal platform for developing a new way forward in our industry and answering the evolving needs of consumers on a global scale," the company said in the statement.

"We believe it is high time to combine the unique expertise, deep knowledge and quality of our Group with the cutting edge technology expertise of Google and give birth to a new generation of revolutionary devices."

According to Luxottica's information, the company has worked with wearable technology for the past decade. These have included MP3 glasses to ones with head-up displays or HUD's.

"Luxottica has built an impressive history over the last 50 years designing, manufacturing and distributing some of the most successful and well-known brands in eyewear today," Astro Teller Google Vice President and head of Google X said in a statement. "We are thrilled to be partnering with them as we look to push Glass and the broader industry forward into the emerging smart eyewear market."

Google Glass already has many features from game playing to listening to music.

Users can play tennis, a balance game which tests their ability to keep books on their head, clay shooter similar to the infamous duck hunt game, Match which evaluates how well one pairs patches with similar patterns, and Shape Splitter where shapes are broken up information on the company's blog said.

Google Glass music capabilities allows users to look for songs, review playlists, and hear music files in good quality sound with the device on their head.

Google users can also send friend requests to three of their close acquaintances, and listen to music.

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