Tuesday August 4, 2020

updated - August 4, 2020 Tuesday EDT

Blackberry Revenue: CEO Slashes Cost Base For Stable Finances in March 2015

Mar 28, 2014 05:42 PM EDT | By Justin Stock
Blackberry Global Headquarters
Blackberry Global Headquarters(Photo : Reuters)

Blackberry CEO John Chen trimmed down costs Friday resulting in the company's tallying losses that were less than predicted at 64 percent Reuters reported.

"John Chen did what John Chen is known for. He came in and he's cut the cost base," Collin Gillis a technology analyst at BGC Partners told Reuters. "He's buying himself some time."

"The big question still remains what BlackBerry can do on the demand side. A lot of their moves have been supply related and internal, but we're still looking for strong signs that demand is improving. You can't cut your way to revenue, but what you can cut your way to is profitability," Gillis told Reuters.

According to Reuters, Chen anticipates Blackberry's financial picture to become neutral or in the black at or before the time the fiscal year concludes in March 2015.

The company has made changes under Chen's direction that include eliminating positions, and opting to market off the majority of its physical assets Reuters reported.

Most recent news includes the company's announcement to sell #mce_temp_url# square feet of space in Canada.

Blackberry lost $646 million, last year, when its revenue significantly decreased 40 percent to $11 billion The Wall Street Journal reported. This year, the company lost four million subscribers and suffered another decrease of $84 million in the fiscal quarter that ended June 1.

Blackberry made a smaller amount of cuts over the summer from its sales, and research, and development departments The Journal reported. This comes just a year after the company let go 5,000 people.

Blackberry had 12,700 employees as of March, which was the last time it revealed a total number. Two years ago, over 17,000 employees worked at the company based in Waterloo, Ontario Canada. Blackberry also had control of 14 percent of the smartphone business. This has since dropped to less than three percent.

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