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Monday August 10, 2020

updated - August 10, 2020 Monday EDT

Blackberry Handsets: Company Could Stop Sales If Lack Revenue Stream

Apr 10, 2014 11:13 AM EDT | By Justin Stock
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Blackberry could stop selling portable mobile devices if they find it is not sensible to make a profit off of them The Street reported Thursday.

According to The Street more people wanted Blackberry mobile device in 2011 resulting in the distribution of 52.3 phones.

"If I cannot make money on handsets, I will not be in the handset business," John Chen, CEO at Blackberry told Bloomberg Businessweek.

"I don't have a plan to get rid of handsets, I have a plan to not be dependent on handsets. All I need to do is replace the handset revenue, and this company will be very different," Chen told Bloomberg Businessweek.

Blackberry unveiled two devices with keyboards in the Blackberry Q20, and the 3G Z3 during last month's Mobile World Congress in Barcelona that trace back to Blackberry's original phones that had keyboard typing capabilities CNN reported. The phone has the original blackberry trackball with the company's standard menu, send, back, go and end buttons CNN reported. The device's touchscreen measures the size of Apple's iPhone 4 at 3.5 inches.

The company lost $646 million, last year, when its revenue significantly decreased 40 percent to $11 billion The Wall Street Journal reported. This year, the company lost four million subscribers and suffered another decrease of $84 million in the fiscal quarter that ended June 1.

Blackberry made a smaller amount of cuts over the summer from its sales, and research, and development departments The Journal reported. This comes just a year after the company let go 5,000 people.

Blackberry had 12,700 employees as of March, which was the last time it revealed a total number. Two years ago, over 17,000 employees worked at the company based in Waterloo, Ontario Canada. Blackberry also had control of 14 percent of the smartphone business. This has since dropped to less than three percent.

"It is our plan to return to profitability at some point in fiscal 2016," Chen previously told Reuters. "We need to generate cash and make money on a consistent basis, and it's got to come from our big installed base of enterprise and if we can do that, then we can branch out to do a lot of other stuff."

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