Biz/Tech

High-end Shoe Maker Jimmy Choo First IPO in London

Sep 23, 2014 07:04 AM EDT | By Eunice Tagalog

Designer shoe maker Jimmy Choo made an initial public offering in London in Oct.

Jimmy Choo Ltd Owner and investment firm JAB Luxury seeks to sell 25 percent stake of the company in Jimmy Choo's first IPO in London Stock Exchange.

Jimmy Choo was acquired by investment firm JAB back in 2011 in a $818 million deal.

 "Our future as a public company can only extend our reputation and position in this attractive sector," as quoted by Chief Executive Officer Pierre Denis.

Meanwhile, the company, currently having 120 shops across the globe would reportedly use the earnings for expansion plans in Asia. Jimmy Choo plans to broaden its market especially in China, where the brand is currently over-shadowed by competition.

On another note, the maker of women and men's shoes, handbags and accessories earned almost 282 million pounds and displayed consistent growth in sales in 2013.

The firm was confident that shareholders would be able to gain from the company's steady success.

Jimmy Choo plans to open up 10 to 15 shops a year, and jump to 30 stores over the medium term, and target markets in the Middle East, South Korea, Singapore and Malaysia. The company also plans to expand to other locations like Latin America and Eastern Europe.

The expansion plans, as well as offering "unisex" designs would attract more customers, according to Neev Capital.

The company's namesake designer formed the company in 1986 with co-founder Tamara Mellon, but then left the business in 2001. Jimmy Choo's niece, Sandra Choi, still works in the company as creative director.

"Jimmy Choo's" shoes were made famous in the TV series "Sex and the City" by the character Carrie Bradshaw.

Several other luxury brands have sold a stake on Europe stock markets for the past 3 years including Moncier, Brunello Cucincelli and Salvatore Ferragamo.

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