updated - July 14, 2020 Tuesday EDT
The US fashion retailer is planning to close its flagship shop in Covent Garden and also in Nottingham, Bristol, Leeds and Liverpool
One of the American Apparel's flagship branches, which is located in London, will no longer operate together with other UK branches. The company wanted to close non-performing shops.
The famous US fashion brand is considering to appoint UK retail property official Kitchen La Frenais Morgan to help disposing its branches in Liverpool, Bristol, Nottingham, Leeds and other shops in Coven Garden, according to Property Week report.
American Apparel, which started to be famous for its USA-made apparel, and also its known commercials, will end up with four branches outside the vicinity of London-Manchester, Glasgow, Birmingham and Brighton-even if the future of these shops is also for review. All these shops will need to undergo such review due to its low performance.
The company will operate its other nine branches in London, together with a concession in department shop.
Battling to fix its bruised reputation and finances, the brand has appointed new officials, one of them is the first female official to be on board, and she will begin in July. The major changes in board were included in the specified conditions stated by the investment company Lion Capital, in exchange for a financial aid. In the previous month, American Apparel hired the specialist Scott Brubaker as temporary chief executive and covered for its finance official.
American Apparel is conducting an investigation on the misconduct issue done by its founder Dov Charney. He was removed by the board last June because of the said misconduct. However, he is currently doing a consultancy job for the brand.
Kitchen La Frenais Morgan refused to released any statement, on the other hand American apparel is also mum about the issue for now.
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