updated - October 1, 2020 Thursday EDT
The famous singer makes her accessories, clothing and footwear available for sale in different parts of the world as well as online
Topshop partners with Beyonce to widen the collection of athletic apparel, which will be introduced in their autumn collection.
Parkwood Topshop Athletic, will manufacture footwear, accessories and clothing line for sports, dance and fitness that will be available in all Topshop branches worldwide as well as in their online shop.
According to the brand's official, "we have been evaluating this department to be fashion-like, and be aware of customers' preference. Teaming up with Beyonce, famous for her dedication on her craft, who loves dancing and undergoes training is a great opportunity to improve this department."
The collaboration with the company and the artist's management organization, Parkwood Entertainment, happened after the brand's team up with Kate Moss. This strategy shows the brand's vision to strengthen its presence in US.
Beyonce has been into fashion through the House of Dereon, a name she worked with her mom. During summer she worked with another retail brand, H&M. She as well teamed up with Tommy Hilfiger for their perfume line.
According to the famous singer, "I love Topshop since then, because of their fashion sense and innovative attitude. Collaborating with their team to come up with a fashion-inspired fitness collection is definitely something to look forward to."
The current accessories for famous pop artists are fashion collections. Rihanna has been part of wide range apparel line in United Kingdom such as River Island in the previous year. On the other hand, Madonna together with her lovely daughter Lourdes' Material Girl line is available in Macy's. The first in the list will be the elite Victoria Beckham, who was once part of the group Spice Girls, made her own fashion brand last 2008. She won heaps of awards, the latest would be tagged as Britain's most achieved businesswoman of year 2014.
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