updated - January 23, 2020 Thursday EST
Retail giant Walmart announced on Wednesday the arrival of "New Black Friday" deals that will run for five straight days, leading up to the biggest online shopping event of the year, Black Friday.
Walmart, Target, and Best Buy have been offering sweet deals and huge discounts on items and hot gadgets for an entire week to get a headstart on sales this holiday shopping season.
Walmart is planning a turnaround after lowering its sales forecast this year, and what best way could they do that than the busiest shopping season of the year, the holidays.
The world's largest retailer said that its online deals will commence just after midnight on Thanksgiving Day, and will include huge discounts on 3,700 more items including gadgets like TV sets and Apple iPhones.
Meanwhile, Walmart will start offering its Black Friday deals in its physical stores on Thursday at 6 p.m.
"Black Friday is no longer about waking up at the crack of dawn to stand in long lines and hope for the best. At Walmart, it has become a family shopping tradition where everyone shops at some point throughout the weekend," Duncan Mac Naughton, chief merchandising officer for Walmart U.S., said in a statement released by the company.
"This year, we're blowing it out with five days of deals in store and online. We'll have crazy low prices on the gifts our customers want," he added.
The company will cut the price of iPad Minis and 65-inch TVs between 6.pm and 7.pmm on Thanksgiving. And after 8 p.m., other electronic products will also be discounted, and another sale will also start as early as 6 a.m on Black Friday, Nov. 28.
"We're using our entire supply chain to deliver for our customers in a way no other retailer can," Naughton said, in the statement.
"Our guarantee ensures our customers get the product they came for and enables us to organize the store in a way that makes the shopping experience better for everyone," Naughton added.
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