updated - April 9, 2020 Thursday EDT
There's more to business infographics than just the design. Keep reading for business infographics: why your business should use infographics.
Do you use business infographics when promoting your business or services? You should. The use of creative visuals is continuing to grow. It's an easy and effective way to generate awareness and share information.
But what are those benefits? Are infographics really better than articles? And don't you need to have an understanding of graphic design to make the most of them?
For these answers and more, keep reading to learn why infographics are a must-have for your business.
Humans are visual creatures. Creating eye-catching graphics will draw people's attention. This is a great way to build an audience and develop interest.
Using infographics to promote your brand lets you spread your message to a wide audience. While articles have their place, they require a greater commitment from the user. Infographics, on the other hand, carry only the most important messages, laid out in an interesting and appealing way.
That means that you'll have greater engagement sharing your content on social media sites. People are far more likely to stop to look at an interesting visual than they are to read an 800-world article. They're more likely to share it, too, which extends your reach even further.
The human brain is wired for processing visual information. A study by 3M shows that learning can increase by 400% with the addition of visual aids. The brain can also process images an astounding 60,000 times faster than words.
Think of how much clearer your messaging will be, then, if you incorporate visual tools in your marketing. Support the most important pieces of information with strong design. This will help your customers retain information far better than by relying solely on text.
This means that not only will your message stand out, but it will be remembered, too.
The big concern many people have about using infographics is not knowing how to make them. There's the worry that they need an artistic mind and a designer's skillset.
Not so. Infographic templates are easy to find and simplify the process for you. They let you focus more on what you want to convey, and will then help you present that in a clear and effective way.
Getting started is easy. You can choose from free apps to subscription-based models, depending on your needs. Just remember lower-end templates will be less flexible.
By going with a template you'll have access to a variety of typesets and stock images. These will help to create an impactful yet informative image. They'll offer different formats and charts to help you present your message best.
In a busy world, it's important to provide your customers with the content need as clearly as possible. Relying on articles or even videos certainly have their use, but both require an investment in time.
Business infographics are the quickest way of getting your message across. They're easy to understand, easy to recall, and aren't difficult to make.
For more articles on building your brand, visit the marketing section of our site.
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