More often than not, marketing campaigns are all about increasing your sales and raking in more profits. But have you ever wondered how your advertising will affect your brand reputation in the long run?
If you make the right marketing decisions, your advertising campaigns will not only boost your numbers but will build up your market presence, almost seamlessly. Whether you're a small business owner or the marketing executive for a large chain, we've got some marketing strategies to help you establish a riveting brand image.
Engage With Your Customers Through Social Media
People don't really like interacting with chatbots, which is why creating customer engagement is so important. Sure, automation is extremely important, but when it comes to marketing, you need to humanize it as much as possible so that your business and its vision can resonate with your customer base.
Not only does masterfully engaging with your customers help you establish a friendly and approachable brand image, but it also encourages customers to talk more about you, leave positive reviews, and spread the word. They feel emotionally attached to your business, and that's exactly what you want.
The easiest way to engage with your customers is through social media interactions. Look beyond the customer's purchases and center your brand's voice around what your customers are more likely to respond to. Make sure that your marketing content, be it a blog post or an ad, is created keeping your distinct brand voice in mind so that it helps establish it in your customers' minds.
Use Lucky Draws Tto Your Advantage
Ever wondered what's so gripping about a lucky draw? People like taking chances, be it in a gamble on NBA lines or the chance of winning the jackpot on a good old lucky draw, and you can use this to create both, brand awareness and monetary profits.
Companies often include raffle tickets in their products or spread the word about including prizes in random units of their products to get more people to buy them. This will only create a momentary buzz and help you sell more units. But this same lucky draw strategy can be applied to bring in more customers and establish your brand image too.
One way in which companies use lucky draws and giveaways to draw more attention to themselves is by encouraging their customers to share their ads on their personal social handles. This grants your customer a higher chance of winning the giveaway and helps you reach a wider audience. Whether it's asking participants to tag their friends or asking them to post about your brand, all of it magnifies your publicity.
The Power of Hype
Creating hype through marketing can be a risky move, but if you have enough faith in your product, it can help your brand image reach new highs. Hype is primarily created through increased and large-scale advertising and it makes your customers anticipate what's to come.
It could be a surprise sale or a brand new product launch. It could even be a new addition to an existing line that your customers have been wanting for a very long time. The biggest pitfall of creating hype is not delivering what your customers wanted, or the product you end up delivering falling short of their expectations.
Make sure that you don't set unrealistic expectations for your customers. Knowing what your customers want is extremely important because it makes the payoff all the more satisfying. If you ride the wave, you'll be able to create a new buzz around your brand and impress your customers to the max, and possibly bring in new long-term customers too.
Customer-Generated Content Is Just As Effective
Most brands turn to influencers for their marketing but forget the power that their existing customer base holds. Customers have incredible potential for marketing your brand, especially because organic customer-generated content is more credible in the long run.
People turn to unsponsored reviews and recommendations from near and dear ones when it comes to making a buying decision. Giving your customers' response priority and encouraging them to talk about your business by giving them periodic rewards establishes loyalty. Organic publicity is an added bonus.
Conclusion
Marketing is the most important step towards building a successful business. Marketing geared towards generating sales can be great, but marketing that sustains your long-term plans for growth can be a quintessential asset to your business strategy. We hope that these four strategies can set you on the right path towards creating a successful and insanely effective marketing plan that helps your business in more ways than one!
