Marketing : Franchise Herald

Thursday April 9, 2020

updated - April 9, 2020 Thursday EDT

Marketing

Burger King black burgers

Burger King Japan Introduces Black Bun Burger

Burger King Japan will launch this month the third generation of their black burgers.

Chinese restaurant

Consumers Prioritize Restaurants' Authenticity Over Cleanliness, Survey Says

A study conducted by a team of researchers from Stanford shows that consumers prioritize a restaurant's authenticity over its cleanliness.

IKEA Cataloge

IKEA Unveils New Catalogue In An Apple Marketing Parody

IKEA Singapore unveils on Friday their new catalogue in a video reminiscent of Apple's marketing direction.

Frontera Grill

Groupon Launches Time-Based Deals To Boost Restaurants' Off-Peak Hours

The discount website Groupon launched a new platform that let merchants set time-specific deals to boost business during off-peak hours.

American Express Collaborates With Fashion Bloggers For Online Fashion Week

American Express collaborates with Katie Rodgers to sketch fashion bloggers as part of the celebration of the New York Fashion Week.

Hollister shirt

Abercrombie Ditches Logo Era

American retailer Abercrombie & Fitch changes marketing plan by eliminating logo branding in their clothes.

Scalping can raise ticket prices

Scalping can raise ticket prices

Scalping gets a bad rap. For years, artists and concert promoters have stigmatized ticket resale as a practice that unfairly hurts their own sales and forces fans to pay exorbitant prices for tickets to sold-out concerts. But is that always true?

Traffic light labels can give a false sense of security

Traffic light labels can give a false sense of security

The labeling of product attributes using a traffic light system influences consumers in their purchasing decisions.

Olive Garden's New Logo and Menu

Olive Garden has presented a new logo and changes to their menu as its way of winning back old customers while gaining new ones. Darden executives expressed their excitement for the move, saying the logo is “the symbol for our brand renaissance.”

GMO Crops

Risks Reported in GMO Crops

The U.S. Department of Agriculture released on Feb. 20 a new report about the potential risks posed to the environment by genetically engineering crops. Genetically modified organism seeds have been used by farms in the U.S. for 15 years.

Zohydro Pill

FDA Approves Zohydro

Zohydro, a new painkiller approved by the Food and Drug Administration, is scheduled to be available at pharmacies next month, but is meeting plenty of opposition by people who say the pill has “frightening” effects”.

McDonald's Breakfast Hours

McDonald's Breakfast Hours Extend

McDonald’s has announced it is looking into extending its breakfast hours later in the day. McDonald’s breakfast hours currently run until 10:30 a.m., and feature fan favorites such as the Sausage Biscuit and the Egg McMuffin.

Adidas World Cup

Adidas' T-Shirts Deemed Bad for Tourism in Brazil

Adidas announced it will stop selling its World Cup T-shirts to promote Brazil after receiving complaints from the local government about the T-shirts’ sex appeal. Embratur, Brazil’s tourism board, state it is heavily against any product that links the image of the nation to sex appeal.

School Snacks

Michelle Obama Promotes Limits for Junk Food Ads

First Lady Michelle Obama announced on Tuesday a new proposal from the government that would ban advertising of unhealthy snacks in schools. The White House’s new rules prevent advertisements of junk food on school campuses during the school day.

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TOP 10 FRANCHISES OF 2020

RANK

FRANCHISE NAME

STARUP COSTS
1

Hampton Hotels

$3.7M - 13.52M
2

Subway

$85.2K - 260.35K
3

Jiffy Lube Int'l. Inc.

$196.5K - 304K
4

7-Eleven Inc.

$30.8K - 1.64M
5

Supercuts

$103.55K - 196.5K
6

Anytime Fitness

$56.3K - 353.9K
7

Servpro

$133.05K - 181.45K
8

Denny's Inc.

$1.18M - 2.4M
9

McDonald's

$1M - 2.16M
10

Pizza Hut Inc.

$295K - 2.15M

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