Marketing : Franchise Herald

Saturday December 14, 2019

updated - December 14, 2019 Saturday EST

Marketing

Surge Movement

Coca-Cola Brings Back '90s Product Surge

Coca-Cola exclusively sells Surge in Amazon, after listening to the demands of a Facebook movement demanding the company to bring back the '90s drink.

Mcdonald's

McDonald's To Give Away Free Coffee For The Next Two Weeks

McDonald's goes for a second round of Free Coffee during breakfast hours.

urban outfitters

Urban Outfitters Offends With Blood-Stained Vintage Sweater

Urban Outfitters' releases a blood-stained vintage Kent State University sweatshirt that people deem offensive.

Nutella

Nutella Truck Parks In Los Angeles For The Weekend

Nutella celebrates its 50th anniversary with the Nutella Truck U.S. Tour and visits Los Angeles for the weekend.

Samsung

Samsung Mocks Apple's Botched Livestream Event

Samsung releases six videos on Youtube mocking Apple's event on Tuesday.

Burger King black burgers

Burger King Japan Introduces Black Bun Burger

Burger King Japan will launch this month the third generation of their black burgers.

Chinese restaurant

Consumers Prioritize Restaurants' Authenticity Over Cleanliness, Survey Says

A study conducted by a team of researchers from Stanford shows that consumers prioritize a restaurant's authenticity over its cleanliness.

IKEA Cataloge

IKEA Unveils New Catalogue In An Apple Marketing Parody

IKEA Singapore unveils on Friday their new catalogue in a video reminiscent of Apple's marketing direction.

Frontera Grill

Groupon Launches Time-Based Deals To Boost Restaurants' Off-Peak Hours

The discount website Groupon launched a new platform that let merchants set time-specific deals to boost business during off-peak hours.

American Express Collaborates With Fashion Bloggers For Online Fashion Week

American Express collaborates with Katie Rodgers to sketch fashion bloggers as part of the celebration of the New York Fashion Week.

Hollister shirt

Abercrombie Ditches Logo Era

American retailer Abercrombie & Fitch changes marketing plan by eliminating logo branding in their clothes.

Scalping can raise ticket prices

Scalping can raise ticket prices

Scalping gets a bad rap. For years, artists and concert promoters have stigmatized ticket resale as a practice that unfairly hurts their own sales and forces fans to pay exorbitant prices for tickets to sold-out concerts. But is that always true?

Traffic light labels can give a false sense of security

Traffic light labels can give a false sense of security

The labeling of product attributes using a traffic light system influences consumers in their purchasing decisions.

Olive Garden's New Logo and Menu

Olive Garden has presented a new logo and changes to their menu as its way of winning back old customers while gaining new ones. Darden executives expressed their excitement for the move, saying the logo is “the symbol for our brand renaissance.”

GMO Crops

Risks Reported in GMO Crops

The U.S. Department of Agriculture released on Feb. 20 a new report about the potential risks posed to the environment by genetically engineering crops. Genetically modified organism seeds have been used by farms in the U.S. for 15 years.

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TOP 10 FRANCHISES OF 2019

RANK

FRANCHISE NAME

STARUP COSTS
1

Hampton Hotels

$3.7M - 13.52M
2

Subway

$85.2K - 260.35K
3

Jiffy Lube Int'l. Inc.

$196.5K - 304K
4

7-Eleven Inc.

$30.8K - 1.64M
5

Supercuts

$103.55K - 196.5K
6

Anytime Fitness

$56.3K - 353.9K
7

Servpro

$133.05K - 181.45K
8

Denny's Inc.

$1.18M - 2.4M
9

McDonald's

$1M - 2.16M
10

Pizza Hut Inc.

$295K - 2.15M

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