Marketing : Franchise Herald

Thursday April 9, 2020

updated - April 9, 2020 Thursday EDT

Marketing

Jack Ma Alibaba CEO

Chinese E-Commerce Giant Alibaba Buys 20% Stake in Suning for $5 Billion to Boost Services

Chinese e-commerce giant Alibaba bought a 20% stake in Chinese consumer electronics retailer Suning for $4.6 billion saying the investment will help its distribution network in the country.

Converse's Chuck Taylors

Converse Introduces Redesigned, More Comfrotable Chuck Taylors

Apparel maker Converse introduced on Friday redesigns to its iconic sneaker Chuck Taylors to improve comfort and boost sales.

A Walmart truck

Walmart Fires Back With Own Sales Promotion Against Amazon's Prime Day

Wal-Mart Stores and Amazon Inc. are duking it out in a massive online discount contest that will leave customers as the real winners.

Mondelez will introduce a slimmer version of the classic Oreo cookie this July.

Mondelez Looks to Replicate China Success of Slim Oreos in US

Snack maker Mondelez International Inc. will introduce a slimmer Oreo to American consumers this July that it is meant to appeal to adults looking for a classier version of the cookie.

Alcoholic bevarage maker Constellation Brands reported strong financial performance due to its beer division.

Corona Brands Post Strong Beer Sales, Acquires Meiomi to Boost Wine Line Up

Alcoholic beverage maker Constellation Brands Inc. reported on Wednesday a 15 percent increase in profits in the first quarter ending in May due to improved sales of its Corona and Modelo beer brands.

The National Football League will have Korean car maker Hyundai motors as its sponsor for the next four years.

NFL Signs 4-Year Sponsorship Deal With Hyundai as Korean Car Maker Looks for Sales Boost

Two of the United States' most watched sports league will soon have Korean brands as official sponsors after the National Football League signed a four year-year deal with Hyundai Motor Co.

Facebook is increasingly becoming a viable alternative to Youtube for online video ads, according to a study.

Facebook to Give Youtube Increased Competition for Online Video Ads

Facebook is giving Youtube more reasons to look over its shoulder as the social media network is increasingly becoming a viable outlet for online video ads that have been dominated by Google's video arm.

Co-founder and CEO of Kickstarter Yancey Strickler Speaks at TechCrunch

Crowdfunding Takes Digital Marketing to the Next Level

Crowdfunding may become the baby boomer of digital marketing and elevate the power of Social Media, taking it to the next level.

Facebook CEO Mark Zuckerberg and his Facebook Adds New Marketing Tool for Businesses

Online Businesses Have A New Marketing Tool: Product Ads

Social networking giant Facebook launches an advertising format aimed to help businesses to market their product to its specific target audience.

Twitter's new marketing strategy targets nonusers

Twitter's Profitable New Marketing Strategy Targets Nonusers

In the recent Consumer Electronics Show, Twitter presented a new marketing strategy that will target audience outside its registered user database.

Apple Watch

Smartwatches of 2014 – Some of the Most Disappointing New Creations

There is no doubt about it; many of us consider our smartphones as an integral part of our day to day lives. A lot of us are now very dependent on these devices, with them offering us with an incomparable level of convenience and functionality. So when tech and gadget manufacturers started to develop smartwatches, a multitude of consumers believed that they will be a bit like smartphones, thus; they were really excited and looked forward to their release.

Avon Lipstick

Avon China Unit Pleaded Guilty of Bribing; Agreed to Pay Hefty $135M

Avon Products Inc. violated Foreign Corrupt Practices Act when its Chinese subsidiary bribed local officials to sell products directly to Chinese consumers. The company pleaded guilty and will need to settle a hefty amount of $135 million.

Starbucks For Life

Starbucks For Life Up For Grabs This Holiday

Starbucks is giving away Starbucks For Life cards this holiday to 10 lucky winners.

Pie Five Pizza

Pie Five Pizza Offers Minty Holiday Treat

Pie Five Pizza introduces the Andes Mint Brownie.

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TOP 10 FRANCHISES OF 2020

RANK

FRANCHISE NAME

STARUP COSTS
1

Hampton Hotels

$3.7M - 13.52M
2

Subway

$85.2K - 260.35K
3

Jiffy Lube Int'l. Inc.

$196.5K - 304K
4

7-Eleven Inc.

$30.8K - 1.64M
5

Supercuts

$103.55K - 196.5K
6

Anytime Fitness

$56.3K - 353.9K
7

Servpro

$133.05K - 181.45K
8

Denny's Inc.

$1.18M - 2.4M
9

McDonald's

$1M - 2.16M
10

Pizza Hut Inc.

$295K - 2.15M

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