updated - April 14, 2021 Wednesday EDT
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Tech giant Apple Corp. has partnered with French luxury brand maker Hermes to produce limited edition Apple Watches meant for the high-end market.
Fast food giant McDonald's Corp. turned down the offer of rival Burger King for a one-day truce to collaborate on a "McWhopper" sandwich for World Peace Day, saying the two brands can do better than that.
Chinese e-commerce giant Alibaba bought a 20% stake in Chinese consumer electronics retailer Suning for $4.6 billion saying the investment will help its distribution network in the country.
Apparel maker Converse introduced on Friday redesigns to its iconic sneaker Chuck Taylors to improve comfort and boost sales.
Wal-Mart Stores and Amazon Inc. are duking it out in a massive online discount contest that will leave customers as the real winners.
Snack maker Mondelez International Inc. will introduce a slimmer Oreo to American consumers this July that it is meant to appeal to adults looking for a classier version of the cookie.
Alcoholic beverage maker Constellation Brands Inc. reported on Wednesday a 15 percent increase in profits in the first quarter ending in May due to improved sales of its Corona and Modelo beer brands.
Two of the United States' most watched sports league will soon have Korean brands as official sponsors after the National Football League signed a four year-year deal with Hyundai Motor Co.
Facebook is giving Youtube more reasons to look over its shoulder as the social media network is increasingly becoming a viable outlet for online video ads that have been dominated by Google's video arm.
Crowdfunding may become the baby boomer of digital marketing and elevate the power of Social Media, taking it to the next level.
Social networking giant Facebook launches an advertising format aimed to help businesses to market their product to its specific target audience.
In the recent Consumer Electronics Show, Twitter presented a new marketing strategy that will target audience outside its registered user database.
There is no doubt about it; many of us consider our smartphones as an integral part of our day to day lives. A lot of us are now very dependent on these devices, with them offering us with an incomparable level of convenience and functionality. So when tech and gadget manufacturers started to develop smartwatches, a multitude of consumers believed that they will be a bit like smartphones, thus; they were really excited and looked forward to their release.
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